A well-designed corporate responsibility program has the potential to increase a company’s revenues by up to 20 per cent, strengthen customer loyalty by 60 per cent, and allow for premium prices to be charged on products and services.(3)
The extent to which organizations are "doing good" for their communities and the world does matter to employees. Organizations that offer corporate responsibility programs do benefit from significantly more engaged employees. The more committed an organization is to breadth and depth of their corporate responsibility programming and the more hands-on employees can be, the higher their engagement scores.(4)
1. Avery, Jessica. (October 22, 2015). How to Guide for Marketing Causes to Canadians. Report presented at Companies & Causes Canada, Ipsos Reid Marketing, Toronto. 2. Howard, Alison. (2015). Canadian Community Investment: Emerging Trends and Impact Measurement. Report presented at The Conference Board of Canada, Ottawa. 3. The Value in Marketing with a Cause blog article by St. Joseph Communications. 4. Northwestern University School of Education and Social Policy (2012). How Corporate Citizenship Impacts Employee Engagement.
